In the world of broadcasting, there are a lot of new words:

Streaming, bandwidth, adaptive bit-rate, HLS, iOS, and the list goes on. It seemed so much easier back in the day of a simpler vocabulary. Then again, back in the day also had rotary phones, and television sets with three channels.

Here's the scenario: You have an idea. Something you want to share, sell, promote, or teach. You want to capture that idea and then make sure that anyone can see it at anytime.

For example: You have a business that incorporates a lot of video: (a broadcast station, a church, municipality or township, educational institution, local cable channel, life and health network, entertainment business...you get the idea); and in your business, you shoot quite a bit of footage, store several programs, have some live events, and want an easy and effective way of organizing, managing and sharing those video programs.

But, your needs don't stop there. You also want someone who 'talks tech'...who not only knows those industry buzzwords, but also knows how to put them to work for you.

Introducing OnTheAir Stream, a revolutionary tool to host, syndicate and deliver your video programs and content, brought to you by Softron in Partership with IMAVEX, the experts with over 20 years of industry leading experience, who use words like "Cloudbased Provider" and "Syndication Area" while chatting at the water cooler. We're not only experts in delivering video content, we're using groundbreaking technology that will put you on the crest of the wave of the future of video.

In a nutshell, this is how OnTheAir Stream works:

You shoot a video. Perhaps a program or a live event. You work some editing magic and, voila, you have a finished video you'd now like to syndicate or share. With everyone. Everywhere. No problem. With OnTheAir Stream, you send us one video and we make it into many. With our unique technology, your one video is now able to be viewed on a computer, cell phone, handheld device, tablet, and television. One video. Every device. Automatically formatted and delivered for you.

That’s the power and beauty of OnTheAir Stream.

One of today’s popular buzz words is Live Streaming.

And no, it doesn’t have anything to do with fly fishing. It DOES have to do with efficient and effective ways to share your live or 24/7 programmed video content.

Let's talk about the term "Streaming." It’s the transmission of video as it plays. For example, the video footage is sent to an end user "on the fly" rather than as a complete file. It's like the difference between watching the evening news as it airs and watching a DVD.

Now let's combine the term "LIVE" with the term "STREAMING" and that's where OnTheAir Stream works the magic. With OnTheAir Stream you can share or syndicate an event as it happens with people on the other side of town, or on the other side of the world! It can be a sporting event, conference, speech, sermon, concert, class or other live event. We make it simple and seamless for your viewers to have a front row seat at your event,

THAT’S Live Streaming.

Let's talk about how to use OnTheAir Stream; this is the easy part.

We know that you are busy. We also know that you may not be as interested in HOW it works, but rather, in simply that it DOES work. So, we do the work for you and give you the ability to be as involved or hand's free as you'd like.

We've created a cloud-based application that allows you to easily upload, organize and syndicate or share your videos. It's extremely user-friendly; we designed it that way on purpose so that you can concentrate on your video content and programming and WE will concentrate on delivering it for you. Of course, we also offer terrific customer service should you have any questions. Our staff is "user friendly" too.

In this world of broadcasting, there ARE a lot of new words. Fortunately, we at OnTheAir Stream are really good translators and we'll have you streaming along on the photonic hyperhighway like a pro.

Our Service:

It's no coincidence that it's called OnTheAir Stream; it's what we do. We offer a powerful cloud-based tool to host your video content and deliver it or stream it, whether it's video-on-demand (VOD), a live feed or you're using one of Softron's amazing video playout solutions, such as OnTheAir Video or OnTheAir Node to deliver scheduled video programming.

Whether you have a live event (like a seminar, sermon or concert), that you would like to transmit as its happening OR if you have edited video content that you'd like to transmit at a certain time, OnTheAir Stream has the ability to seamlessly deliver both options.

You may ask, "Why can't I just upload to one of the more popular video hosting services and call it done?" You can, and we can help you do that, but you ALSO might be looking for a way of sharing your videos that offer higher resolution, higher quality, adaptive bitrate, and blazingly fast delivery that won't stutter or pause to buffer in the middle of the program,. Furthermore, you may desire a method that provides you with more security, flexibility and company branding.

OnTheAir Stream’s technology and incredibly robust system offers all of that for you. And again, all YOU need to do is upload one video program and let US take care of delivering it to all of your chosen destinations.

It's really quite simple. You have the content.... OnTheAir Stream is the solution.

If you're creating so many videos and have so much great content that you say, "We should have our own channel!" Well, good news, the rules have changed and now you can. With OnTheAir Stream you can have your own channel on Roku as well as many other popular Over-The-Top (OTT) television set-top-boxes (STB) such as AppleTV, GoogleTV, WDTV, Seagate GoFlex; and Internet connected TV's (CTV), such as SmartTV (Samsung), NetCast (LG), Bravia (Sony) and VieraCast (Panasonic).

Simply upload your video content into OnTheAir Stream and you'll immediately have complete control over the navigation and content of your own public or private television channel on Roku (other STB and CTV support is coming soon).

We not only have the revolutionary technology to easily manage all aspects of your OTT / CTV channel and flawlessly deliver your video content, but we also have some amazingly talented and friendly people who can design and develop your channel for you; holding your hand through the entire process.

Imagine, your own television channel. Come on... what are you waiting for? In no time, we'll have you delivering your video programming over the open Internet to the family room television like a major network.

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